Expressing yourself with the language of flowers: bouquets dedicated to important events
The 76th edition of the Sanremo Festival, an event watched by millions of spectators, will soon be taking place. Besides music, there is another element that has characterised the Italian Song Festival since its origins. We are talking about flowers, a symbol of grace and elegance. Part of the set design, flowers express themselves in a silent language that accompanies the performances and emphasises their meaning. It is not by chance that, after each performance, guests and competing artists are given bouquets, specifically designed to honour the taste and personality of the individual artist who receives it.
The same principle guides the creation of the bridal bouquet: a harmony of shapes and colours designed to tell a unique story. The star of the outfit, this beautiful ornament can become the primary source of inspiration for all floral arrangements.
How to create a bouquet
Flower design involves careful selection and arrangement, which must take into account the type of event, the identity of the recipient and the message to be expressed. If in the Sanremo Festival the varieties used refer to the richness of the territory, renowned for its floriculture, in the wedding they conjure up the theme of the wedding and the changing seasons. In spring tulips, buttercups, peonies and lilacs triumph: fresh and bright varieties, perfect for romantic weddings and shabby chic weddings. Summer favours the bright tones of sunflowers, lavender and craspedia, ideal for country chic arrangements. In autumn, petals sport shades reminiscent of the iridescent foliage of trees (ochre, orange, purple, amaranth), to be combined with eucalyptus twigs, scarlet fruit, oak leaves or vine leaves. During winter, roses in refined shades such as ruby red and white, to be emphasised with hypericum berries and cineraria leaves, recall the magic of festivals and the whiteness of snowy gardens.
Each bouquet is designed to be important but not invasive, capable of complementing the figure without overpowering it. The combinations, geometries and proportions integrate with the context, becoming symbolic elements in which attention to detail and formal research come together. The classic bouquet, spherical and compact, is a timeless choice, ideal for traditional dresses and petite figures. More scenic, the cascading bouquet slims the silhouette and accompanies movement, enhancing dresses with a train. In addition to these more iconic compositions, there is room for contemporary solutions, such as the half-moon bouquet and the wild, asymmetrical, high-impact composite bouquet. Then there are the daring proposals, such as single-flower bouquets, in which a single variety becomes the centrepiece of the composition, and handbag, fan or bracelet bouquets, designed as true accessories.
A dialogue between nature and aesthetics
Flowers speak a universal language that transcends all barriers. They conjure up immediate and transversal sensations, capable of reaching all kinds of sensibilities. Like songs, they beat rhythms and suggest emotions, becoming a bridge between past and present, between the strength of history and the lightness of contemporary expression. This dialogue makes it possible to create a complete aesthetic experience, in which every detail contributes to building a shared narrative.
The Sanremo stage enhances the presence of the floral compositions through an articulated technological apparatus, made of complex scenographies and elaborate lighting designs. In the same way, historical places such as the Antiche Scuderie Odescalchi are configured as spaces naturally predisposed to welcome beauty, which can be further enhanced by a measured and respectful light design intervention.
Talent and vision
At big events, floral art is always handled by carefully chosen professionals. During the song festival, for example, compositions are made by florists from all over Italy, judged by a jury of experts. The Sanremo Festival Bouquet Competition, promoted by the Flower Market in collaboration with the municipal administration, focuses on highlighting the talent, aesthetic research and floral heritage of the Ligurian city, through the exclusive use of native species.
In order to guarantee the same level of excellence, Antiche Scuderie Odescalchi employs flower designers capable of transforming the material through an original expressive code, in which technical expertise and creative sensitivity blend. Flowers become the common thread that describes the mood of the entire event, through a plurality of elements consistent with the style of the wedding: from the bride’s bouquet to the ceremony arrangements, from the centrepieces to the thematic corners, from the cake decorations to the ornaments for the dessert buffet.
Do you dream of a wedding vibrant with fragrances and colours? Contact us now to visit our historic residence: phone +39069988152 – mobile +393470330807. You will be delighted by the splendour of the English-style gardens, surrounded by lush meadows and centuries-old woods. The ideal stage for the splendid compositions of our floral designers!
